Web Analytics vs. Value Analytics. If you want to measure how efficiently your web site is converting visitors into customers and customers into loyal fans, then Web Analytics are essential. However, Value Analytics revolves around your value proposition and the concept is based on the premise that different customer segments seek different levels of value.

Rather than simply positioning a product at one end of the market and miss opportunities with other customer segments, Value Analytics opens the door for more revenue across a wider band of the spectrum.