Search Engine Optimization vs. Value Analytics. Also known as SEO, Search Engine Optimization improves the outcome of a web site in a query on Google, Yahoo, Bing and other search engines with techniques such a metatags, hyper-linking and keywords.

The challenge with SEO is that Google is constantly changing its algorythms and what worked one day may not work the next day.

In contrast, Value Analytics are designed to enable web-based calculators and other quantitative tools to drive new leads in through a web site. Value Analytics are based on real case studies with the language used by the market segment that is being targeted.