Indeks
Date: Sep 16, 2013
Location: Eagan, MN, US
Title:Digital Mktg Expert–Search Eng Optimization (SEO)- REMOTE
ID:JREQ008462
Description
The Search Engine Optimization (SEO) Digital Marketing Expert is responsible for applying leading edge core SEO tactics, including but not limited to onsite/offsite SEO, local, mobile, video and social. This role will drive business results by cultivating and maintaining leading edge SEO expertise, and leveraging it to strategically consult and guide FindLaw’s broader SEO deployment strategy for small law firm websites. This role will also be called upon to provide pre-sales SEO support for an assigned geographic territory, assist with escalated client issues as necessary, and drive special projects/initiatives to enhance SEO performance.
Division/Group/Role
FindLaw is the leading provider of online marketing solutions for the legal community, and the leading provider of legal information for businesses and individuals. FindLaw offers comprehensive solutions that enable small law firms to increase their visibility, traffic and contacts from prospective clients on the Web. FindLaw.com (www.findlaw.com), the world’s most visited legal Web site, offers free legal information for consumers and is home to the largest online directory of lawyers, allowing consumers to find an attorney by practice area and location. FindLaw.com also provides legal professionals comprehensive information, resources and services for law practice and legal career development, including free case law, an online career center, breaking legal news, newsletters, message boards, service directories, continuing legal education and legal search tools.
Key Responsibilities
- Maintain subject matter expertise in SEO by monitoring and maintaining leading edge expertise on SEO industry trends.
- Identify and recommend portfolio-wide SEO strategies to improve overall performance of FindLaw’s small law firm websites
- Partner with SEO Strategists to test, identify, establish and deploy SEO best practices across the organization
- Own and/or champion SEO initiatives to drive incremental performance, including but not limited to new tools, new tactics, 3rd party consultants, 3rd party partnerships, continuing education, and performance pilots
- Maintain organizational alignment with other Digital Marketing Experts and partner SEO organizations in other departments to establish a consistent point of view on key SEO issues (e.g. algorithm updates, emerging/outdated tactics etc.)
- Provide ongoing strategic guidance to the organization on potential SEO risk
- Lead SEO test plan development. Identify opportunities for SEO testing & measurement. Partner with analytics group to implement testing and measurement.
- Partner across the organization to establish and monitor key performance indicators (KPIs) for SEO performance
- In assigned territory, provide pre-sales support as necessary to assess market, understand high-level client goals, and recommend appropriate SEO deployment strategy
- In assigned territory, assist with analysis, evaluation, and remediation of escalated client issues as necessary
- Provide mentoring support and/or feedback to other SEO departments as necessary
- Assist with special projects as assigned
We are the leading source of intelligent information for the world's businesses and professionals, providing customers with competitive advantage. Intelligent information is a unique synthesis of human intelligence, industry expertise and innovative technology that provides decision-makers with the knowledge to act, enabling them to make better decisions faster. We deliver this must-have insight to the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization.
Qualifications
Qualifications, Experience, Knowledge and Skills
Required Experience:
- 7+ years of SEO experience
- In depth knowledge of one or more of the following for organic SEO: keyword research, onsite optimization, link building, offsite optimization, local, mobile, social and/or video
- Proven success of driving SEO performance beyond just individual SERP rankings
- Proven success in consulting with clients to understand/refine business objectives, and create/deploy an appropriate SEO strategy to address
- Strong analytical experience and expertise with web analytics software
- Proven ability to leverage data and expertise to analyze, troubleshoot, and remediate SEO issues
- Proven ability to drive change, and collaborate cross-functionally to drive business results
- Experience in working with related disciplines of content marketing and conversion a plusSkills and Education:
- Bachelor’s degree required.
- Strong verbal and written communication skills
- Strong project management, analytical and prioritization skills
- Ability to collaborate cross-functionally
- Strong knowledge of core/emerging SEO tools, analytics packages, and industry information
At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 60,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, s e x/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
Intrigued by a challenge as large and fascinating as the world itself? Come join us.
To learn more about what we offer, please visit careers.thomsonreuters.com.
More information about Thomson Reuters can be found on thomsonreuters.com.
According to the U.S. Citizenship and Immigration Services (USCIS), the H-1B visa cap has been met for the 2014 fiscal year (October 1, 2013-September 30, 2014).
Job: Sales Family Group
Primary Location: Eagan, MN, US
Other Locations:
Organization: L SLF&C FindLaw
Schedule: Full-time
Education Level: Bachelor's Degree (±16 years)
Job Type: Standard
Shift: Day Job
Travel: Yes, 10 % of the Time
Nearest Major Market: Minneapolis
Job Segments: Consulting, Research, Sales, Testing, Intellectual Property, Technology, Legal
- See more at: http://jobs.thomsonreuters.com/job/Eagan-Digital-Mktg-Expert-Search-Eng-Optimization-%28SEO%29-REMOTE-Job-MN-55120/13869200/
Location: Eagan, MN, US
Title:Digital Mktg Expert–Search Eng Optimization (SEO)- REMOTE
ID:JREQ008462
Description
The Search Engine Optimization (SEO) Digital Marketing Expert is responsible for applying leading edge core SEO tactics, including but not limited to onsite/offsite SEO, local, mobile, video and social. This role will drive business results by cultivating and maintaining leading edge SEO expertise, and leveraging it to strategically consult and guide FindLaw’s broader SEO deployment strategy for small law firm websites. This role will also be called upon to provide pre-sales SEO support for an assigned geographic territory, assist with escalated client issues as necessary, and drive special projects/initiatives to enhance SEO performance.
Division/Group/Role
FindLaw is the leading provider of online marketing solutions for the legal community, and the leading provider of legal information for businesses and individuals. FindLaw offers comprehensive solutions that enable small law firms to increase their visibility, traffic and contacts from prospective clients on the Web. FindLaw.com (www.findlaw.com), the world’s most visited legal Web site, offers free legal information for consumers and is home to the largest online directory of lawyers, allowing consumers to find an attorney by practice area and location. FindLaw.com also provides legal professionals comprehensive information, resources and services for law practice and legal career development, including free case law, an online career center, breaking legal news, newsletters, message boards, service directories, continuing legal education and legal search tools.
Key Responsibilities
- Maintain subject matter expertise in SEO by monitoring and maintaining leading edge expertise on SEO industry trends.
- Identify and recommend portfolio-wide SEO strategies to improve overall performance of FindLaw’s small law firm websites
- Partner with SEO Strategists to test, identify, establish and deploy SEO best practices across the organization
- Own and/or champion SEO initiatives to drive incremental performance, including but not limited to new tools, new tactics, 3rd party consultants, 3rd party partnerships, continuing education, and performance pilots
- Maintain organizational alignment with other Digital Marketing Experts and partner SEO organizations in other departments to establish a consistent point of view on key SEO issues (e.g. algorithm updates, emerging/outdated tactics etc.)
- Provide ongoing strategic guidance to the organization on potential SEO risk
- Lead SEO test plan development. Identify opportunities for SEO testing & measurement. Partner with analytics group to implement testing and measurement.
- Partner across the organization to establish and monitor key performance indicators (KPIs) for SEO performance
- In assigned territory, provide pre-sales support as necessary to assess market, understand high-level client goals, and recommend appropriate SEO deployment strategy
- In assigned territory, assist with analysis, evaluation, and remediation of escalated client issues as necessary
- Provide mentoring support and/or feedback to other SEO departments as necessary
- Assist with special projects as assigned
We are the leading source of intelligent information for the world's businesses and professionals, providing customers with competitive advantage. Intelligent information is a unique synthesis of human intelligence, industry expertise and innovative technology that provides decision-makers with the knowledge to act, enabling them to make better decisions faster. We deliver this must-have insight to the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization.
Qualifications
Qualifications, Experience, Knowledge and Skills
Required Experience:
- 7+ years of SEO experience
- In depth knowledge of one or more of the following for organic SEO: keyword research, onsite optimization, link building, offsite optimization, local, mobile, social and/or video
- Proven success of driving SEO performance beyond just individual SERP rankings
- Proven success in consulting with clients to understand/refine business objectives, and create/deploy an appropriate SEO strategy to address
- Strong analytical experience and expertise with web analytics software
- Proven ability to leverage data and expertise to analyze, troubleshoot, and remediate SEO issues
- Proven ability to drive change, and collaborate cross-functionally to drive business results
- Experience in working with related disciplines of content marketing and conversion a plusSkills and Education:
- Bachelor’s degree required.
- Strong verbal and written communication skills
- Strong project management, analytical and prioritization skills
- Ability to collaborate cross-functionally
- Strong knowledge of core/emerging SEO tools, analytics packages, and industry information
At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 60,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, s e x/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
Intrigued by a challenge as large and fascinating as the world itself? Come join us.
To learn more about what we offer, please visit careers.thomsonreuters.com.
More information about Thomson Reuters can be found on thomsonreuters.com.
According to the U.S. Citizenship and Immigration Services (USCIS), the H-1B visa cap has been met for the 2014 fiscal year (October 1, 2013-September 30, 2014).
Job: Sales Family Group
Primary Location: Eagan, MN, US
Other Locations:
Organization: L SLF&C FindLaw
Schedule: Full-time
Education Level: Bachelor's Degree (±16 years)
Job Type: Standard
Shift: Day Job
Travel: Yes, 10 % of the Time
Nearest Major Market: Minneapolis
Job Segments: Consulting, Research, Sales, Testing, Intellectual Property, Technology, Legal
- See more at: http://jobs.thomsonreuters.com/job/Eagan-Digital-Mktg-Expert-Search-Eng-Optimization-%28SEO%29-REMOTE-Job-MN-55120/13869200/
