great presentation on measuring the full customer journey and 3 key areas to consider:

Holistic Measurement: how can we understand our customers using multiple devices through multiple touch points?
Full Credit Measurement: how can we attribute the credit of bringing new and returning customers to marketing campaigns?
Active Measurement: how can we make sure that data is accessible, accurate and comprehensive?

The video of his presentation is embedded below, we hope you'll spend some time learning from Daniel today.

Watch