Indeks
Most CMS platforms allow you to create an h1 tag that is different from the title tag before publication, and changing the composition of an h1 and/or title tag after publication is perfectly safe in terms of SEO.
In light of this, bloggers and SEO specialists frequently alter these tags in an effort to generate conversions and rankings. Common techniques include:
Composing a keyword-rich title tag to optimize search, and composing a provocative h1 title to generate clicks.
Using a single, provocative title/h1 tag on publication to capitalize on an initial surge in social shares, and then rewriting the tags later with keywords to maximize rankings.
As for the first technique, I see less and less reason for it, as it is the title tag, rather than the h1 tag, that typically displays in social shares. If anything, the title tag should be optimized for conversion.
As for the second technique, this makes much more sense, since older blog posts tend to be shared less frequently over time.
As far as creating different content for a page’s title and h1 tags — I’m not a big fan, and the reason for my concern is user experience. If I click through a link displayed in connection with the page’s title tag, and the next thing I see is a destination page with a different title, I get confused. Did I click through to the right page? Does the content fulfill the promise of the link? Consistency is extremely important; any content disconnects that slow a user down or create doubt will increase bounces.
Generally speaking, uniform title and h1 tags are very important for blog posts. Greater flexibility is possible for site pages. For instance, a product page could be organized as follows:
Title tag: Imported Beer | ABC Brewers (To hit the top keyword and communicate branding)
H1 option 1: Low Prices on Imported Beer (To pick up a long-tail term and eliminate superfluous branding)
H1 option 2: The Best Imported Beer in Wisconsin! (To convey a sales message)
In light of this, bloggers and SEO specialists frequently alter these tags in an effort to generate conversions and rankings. Common techniques include:
Composing a keyword-rich title tag to optimize search, and composing a provocative h1 title to generate clicks.
Using a single, provocative title/h1 tag on publication to capitalize on an initial surge in social shares, and then rewriting the tags later with keywords to maximize rankings.
As for the first technique, I see less and less reason for it, as it is the title tag, rather than the h1 tag, that typically displays in social shares. If anything, the title tag should be optimized for conversion.
As for the second technique, this makes much more sense, since older blog posts tend to be shared less frequently over time.
As far as creating different content for a page’s title and h1 tags — I’m not a big fan, and the reason for my concern is user experience. If I click through a link displayed in connection with the page’s title tag, and the next thing I see is a destination page with a different title, I get confused. Did I click through to the right page? Does the content fulfill the promise of the link? Consistency is extremely important; any content disconnects that slow a user down or create doubt will increase bounces.
Generally speaking, uniform title and h1 tags are very important for blog posts. Greater flexibility is possible for site pages. For instance, a product page could be organized as follows:
Title tag: Imported Beer | ABC Brewers (To hit the top keyword and communicate branding)
H1 option 1: Low Prices on Imported Beer (To pick up a long-tail term and eliminate superfluous branding)
H1 option 2: The Best Imported Beer in Wisconsin! (To convey a sales message)
