The potential benefits of SEO are primarily focused on increased rankings, but the breadth of the effects of SEO extends
far beyond, including:

•Increased traffic
•Increased conversions (sales, customers, or however you
measure success)
•Increased visibility and branding
•Finding targeted, qualified, ready-to-purchase clients
•Long-term positioning
•Exposure to new markets and audiences
•Expanded branding opportunities
•Gaining industry authority